ACKNOWLEDGEMENT: I recently came across a note that I had typed in my iPad a while ago. It’s been over a year since my last post and, having this content on hand, I figured I’d fulfill my new year’s resolution of one blog post a month. So here it goes.
During my time in college I started to become more and more interested in social media. And being a marketing major, Social Media Marketing became a passion of mine.
I started to notice patterns in successful online personalities. For instance; Ray William Johnson, a pioneer YouTuber, had a show called equals 3 (AKA =3). There were two episodes every week (I think Tuesdays and Thursdays), and he always posted them right on time. If he didn’t, he would acknowledge and maybe apologize about it.
This pattern is much more visible with YouTubers, as they upload their content on a specific day and time. However, the same goes to every other social networking website or app. Humans of New York on Facebook. Viners like KC James, Curtis Lepore, Destorm Powers.
Maintaining an active online platform for your users must keep the content, creativity, and consistency into consideration with every post. And I believe by successfully implementing the following steps, you can increase the number of audience through loyalty.
This is the core of building an audience. What is the message that’s being sent? The answer to this question is depended on the purpose of your page. Wether it’s for a company, small business, or just personal account, what is it that you want to post and why are you posting it. Content must have a positive correlation with the purpose of your page. Posting irrelevant content damages your brand; waste of time, and loss of trust–losing followers is so much easier than gaining them. So many times have I seen YouTubers or Viners discretely try to commercialize their accounts; it always backfires. You have to prove with your actions that you know your followers are smart.
How do you keep your audience interested? What are you doing to distinguish yourself from competitors? Using innovative approaches to each channel of social media not only builds loyalty in audience, it also helps with gaining exposure. Online word of mouth travels so much faster and more effective. In an era dominated by the digital natives, creativity is highly valued and respected.
The most important element to building an audience. Realizing and believing that your fans and followers are smarter than you can be the strongest motivation for them to come back. Mistakes never go unnoticed; this is the Internet. Consistently posting the right content builds trust between you and your audience. However, overposting and underposting will have a negative affect on your page. Being strategic with the timing of your posts is key to maintaining and growing your audience.
Familiarizing your audience with your page’s personality is a process, and trying to accomplish it will take some time.